3 Signs Your App Startup is Doomed From the Start

3 Signs Your App Startup is Doomed From the Start

Mobile apps have dramatically changed the way users interact with the world, today. But with the rapid pace of mobile app development, many app businesses and startups struggle to meet user expectations. Which brings us to the main issue: mobile app failure.

So, why do apps fail? Mobile app failure goes far beyond a bug or flaw that can be remedied. Fortunately, there are frequent reasons that cause an app to fail. However, knowing them won’t necessarily make your app immune to failure, but it will help you look for the signs that hint towards things taking a turn for the worse.

PREPARATION IS THE KEY TO SUCCESS

A substantial reason why apps fail is due to lack of planning and strategy. The process of creating an app can be complicated. Even if you take care of all the external factors like hiring a team and fundraising, it may not be as easy as you shaped it up to be. Sometimes, startups make the mistake of forgetting that an app is more than just a square platform that sits on a device – it’s a business. It requires an extensive approach to address all the critical factors that any other company would have to deal with such as customer experience, analytics, marketing and more.

USER EXPECTATIONS

Another way in which you can lead your app towards failure is by loading your app with features that are irrelevant to users. This is where ‘app insecurity’ comes in to play. It is a dangerous game of risk to assume or try and guess what your users want. These assumptions can hinder the scope of the app.

Know your users and begin with their needs.

One thing that mobile users do want is faster results. Studies show that users will quickly abandon apps with response delays. Your app needs to efficiently perform well across all avenues. Your app can have all the bells and whistles to blow away the competition, but if it doesn’t perform well or isn’t reliable, users will kick ya to the curb and not think twice about looking back. Breakups are rough in this industry.

PRE-LAUNCH TESTING

Testing is necessary to avoid common pitfalls, including user interface glitches, inconsistencies in navigation, poor performance and excessive features. We usually suggest a beta test. Think of it at as a soft opening to your big launch. A way of gaining feedback from users to fix up any bugs before you go live. A positive end-user experience is possible when testing strategies can efficiently navigate these common pitfalls.

You may not be able to outguess every possible twist and turn, but what you can do is plan and be perceptive. That alone will give you a fighting chance of achieving the full success your app deserves and avoiding the risk of mobile app failure.

Myranda Cate

myranda@phdlabs.com

Myranda "Coach" Cate is a wordsmith by day and a volleyball extraordinaire by night. When Myranda isn't using her writing degree skills to blog on Nerdy Talk, she spends her spare time shaping young volleyball champions. Coach love's meeting up with friends at Esther's Taco House always with a Dos Equis Amber in her hand.

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