What’s Your Marketing Strategy? Nowadays, You Can’t Rely on Only Word-Of-Mouth
When building an app, it’s important to be realistic about not only the reach it will have from the start but what you, yourself are capable of. Furthermore, don’t rely on getting hundreds of downloads just by spreading the word. Your app needs more than only word-of-mouth.
Don’t get us wrong, word-of-mouth is a tremendous way to get downloads, but it’s also unpredictable and mostly uncontrollable. It can’t be your only marketing weapon. How else will you get the word out about your app? Content marketing? Partnerships with others in the same space? Ads? We wish everyone could make it big on referrals alone, but that is no longer possible. You need a backup plan. It is in your best interest to put together a marketing strategy. Get ahead of the game, now.