What Startups Can Learn From Pokemon Go: Pt 1 Design Lean
There is this new craze over catching Pokemon characters with Pokemon Go. The craziest thing of it all is that there isn’t even a game! Thousands of people from all over the world are going nuts trying to “catch em all” with their smartphones to do what with them? There’s a valuable lesson startups can learn from Pokemon Go’s strategy to design lean and release fast.
Pokemon Go has released something so lean, so quick and users are hooked. People have been running around collecting all of these characters that they can’t even do anything with — except post their successes all over social media. They are doing something that has never been done before in an untapped market.
We cannot express enough how vital it is to iterate fast and release often. “If you are not embarrassed by the first version of your product, you’ve launched too late” — Reid Hoffman. Pokemon Go has released just their Minimum Viable Product (MVP) and has held off on all the added features just to get their product to the market right away.
The app is small, lean, easy to use and not overwhelming its users with un-needed features. They’re strategy was simple; get it to market, get users hooked and then follow the craze with more features. Pokemon Go has become this huge fad and it’s just getting started. They are nowhere close to stopping.
Shouldn’t this inspire startups to focus on their MVP? Less is more!