5 Key Features of a Successful Mobile App
With the right core feature set, mobile apps become competitive weapons in the battle for market share. The problem with some apps in the market is that they aren’t very good. They may do the job, but they’re missing key features that distinguish a truly effective app with a great user experience from a mediocre app. These 5 features can be applied to almost any mobile app.
1. Simple User Interface
As we know, a good app is one that fully satisfies the end user’s needs. A clear and clean interface is a must-have for any type of mobile app. For example, if you look at apps such as Instagram or Snapchat, they maintain a very simple and minimalistic user interface. You don’t want to clutter your app with unnecessary features and risk the chance of confusing or annoying your potential users, especially as a new app on the market. Don’t give your users a reason to switch to another app. It is crucial for a user to enter your app quickly and smoothly. All the content should be accessed in the simplest way possible.
2. Reliable Security
This issue is important to many apps. Your users trust you with personal information, such as photos, payment information or logins. The last thing you want is any leaks of users’ private information. Users expect that the information is kept securely in the app and not publicly distributed. Treat the data with care. If a user loses trust in you, you lose them as a customer.
If possible, give your users the option to personalize the use of your app. Personalization is undeniably loved by everyone. Flexible settings, fonts, colors, and sizes are an easy win. Let users make the app look the way they want it to.
4. Constant Updates
To build a long-lasting app, you must consider consistent support and updates to your app. Ensure that your content is up-to-date with relevant information and features. It is vital to further update the app with fixes and new features to maintain growth.
5. Sharing on Social Media
One way to quickly build your user base is through sharing with existing social networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or discussion forums like Quora or Reddit. Sharing is valuable because it exposes what the user is doing in your app to friends, helping to drive awareness.
While these features create a strong backbone, success with your app also requires growing your user base quickly and to do so, aim to please the customer first. Gain their trust and build from there.