Help Your App Gain Users
In Google and Apple stores alone, there are almost 5 million apps, but users spend 90% of their time in only a few making it a challenge to gain users. It may seem like the developed market is close to capacity but emerging markets will increase demand, and the app store wall will be broken as app streaming technology develops.
Once you’ve developed your app, your single biggest goal at this point would be to ensure that your app works well and gains market validation. To achieve both, we suggest you get Beta users to sign up for your app before you release it to a broader market. Not only will this help with validation and finding issues, but it may also give you insights into something you hadn’t thought of before.
When your first version is ready for the app store, you’d be more confident of the app resonating with your target audience, and have a better idea of how to promote and position it with the feedback received from the Beta test. You want to focus on attracting the right users, and avoid wasting valued time and money on those who won’t bother installing your app.
With Beta testing, you can see how people are using the app and go back to refine it, if necessary. Now that you have a solid product, you can redirect your focus on marketing because presentation is just as important as the product.
Promoting, advertising and marketing all describe a process that leads to a relationship with your potential users. Unlike a normal relationship some might find through Tinder or OK Cupid; creating multiple relationships with your users is acceptable, and highly recommended. You want to create a winning profile because your apps dating profile is your app store listing – a way to find your perfect matches. It’s not just about the quality of matches, you also want to be efficient.
Find your focus, your niche. Your app just needs to be shown to interested users. By making the app specific, you know who your audience is and how to attract them. You can pinpoint their needs and pains, and if you meet those needs with your app, you’re in for a success. People would be happy to download your app if it solves their problem and makes their life easier. Be aware of making it too focused, though. Engagement might be greater, but the pool of users will be much smaller.
Ultimately, you want to create a unique experience for your users, regardless if it has been done before. You have the power to make it better! Make your app easy to use and intuitive and you will rise above the competition. To get that memorable experience, you need to study your potential users and understand them.
Keep it simple. Cut out the fluff. Listen to what they need and adjust accordingly. And most importantly, stay on top of your apps progress. Don’t allow it to get lost in the dark corners of the app store.