Setting Your App Up for Failure

Setting Your App Up for Failure

Mobile apps have dramatically changed the way users interact with the world, today. But with the rapid pace of mobile app development, many app businesses and startups struggle to meet user expectations. Which brings us to the main issue: mobile app failure.

So, why do apps fail? Mobile app failure goes far beyond a bug or flaw that can be remedied. Fortunately, there are common reasons to cause an app to fail. However, knowing them won’t necessarily make your app immune to failure, but it will help you look for the signs that hint towards things taking a turn for the worse.

Preparation is the Key to Success

A large reason why apps fail is due to lack of planning and strategy. The process of creating an app can be complex. Even if you take care of all the external factors like hiring a team and fundraising, it may not be as easy as you shaped it up to be. Sometimes, startups make a mistake by forgetting that an app is more than just an app – it’s a business. It requires an extensive approach to address all the important factors that any other business would have to deal with such as customer experience, analytics, marketing and more.

User Expectations

Another way in which you can lead your app towards failure is by loading your app with features that are irrelevant to users. This is where app insecurity comes in to play. It is a dangerous game of risk to assume or try and guess what your users want. These assumptions can hinder the scope of the app.

Know your users and begin with their needs.

One thing that mobile users do want is faster results. Studies show that users will quickly abandon apps with response delays. Your app needs to effectively perform well across all avenues. Your app can have all the bells and whistles to blow away the competition, but if it doesn’t perform well or isn’t reliable, you will face several implications.

Pre-Launch Testing

Testing is necessary to avoid common pit falls, including UI glitches, inconsistencies in navigation, poor performance and excessive features. We normally suggest a beta test. Think of it at as a soft opening to your big launch. A way of gaining feedback from users to fix up any bugs before you go live. A positive end-user experience is possible when testing strategies can effectively navigate these common pit falls.

You may not be able to outguess every possible twist and turn, but what you can do is plan and be perceptive. That alone will give you a fighting chance of achieving the full success your app deserves and avoiding the risk of mobile app failure.

Robert Patrick

[email protected]

Founder & Chief Architect Robert ("The One") started writing software at 12 years old, and founded PhD in the 1990′s at the age of 18. His philosophy is that working hard/playing hard, honesty and pursuing your true passion will lead to success and happiness.

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