App Market Insider | Secret #3

App Market Insider | Secret #3

Welcome to the third secret revealed in this week’s Nerdy Talk blog post: You need more than word-of-mouth. When building an app, it’s important to be realistic about not only the reach it will have from the start but what you, yourself are capable of. Furthermore, don’t rely on getting hundreds of downloads just by spreading the word.

Word-of-mouth is a tremendous way to get downloads. It’s also unpredictable and mostly uncontrollable. It can’t be your only marketing weapon. How else will you get the word out about your app? Content marketing? Partnerships with others in the same space? Ads? I wish everyone could make it big with referrals alone, but that isn’t the reality. You need a backup plan. It is in your best interest to put together a marketing strategy. Be ahead of the game.

Robert Patrick

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Founder & Chief Architect Robert ("The One") started writing software at 12 years old, and founded PhD in the 1990′s at the age of 18. His philosophy is that working hard/playing hard, honesty and pursuing your true passion will lead to success and happiness.

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