4 Things Developers Consider Before Creating a New App | No. 3 of Series
While we all use apps, though, most of us only use the ones that are quite popular. Given that there are more apps today than any of us can count, it only makes sense to stick with the ones we know and have a connection with.
The user must feel an emotional connection with your app. We find it hard to resist checking Facebook and Instagram every ten minutes because we want to connect with others. We thrive on that connection – it’s what feeds our needs when using an app.
Your users want to feel the value being delivered whenever they tap open your app. What is bringing them back? Is their problem being solved?
The power of emotional connection – whether that be the connection to family and friends that Facebook provides or the nostalgia you feel when playing Pokémon Go or Solitaire. That emotional connection is important in creating a successful app.